SEO Glossary

I’m finding that there is quite a bit of mystery, a blackbox effect, around SEO and Search Marketing and it’s power to convey important messages to the right people.  The fact is most corporations do not have adequate SEO in-house resources and many lack the ability to evaluate Search Marketers.  Even the unique terminology presents hurdles.  I’ve presented a list below, and will try to keep it up-to date. Absolute Link Foreclosure without bad Credit The above is an example of an Absolute Link. It specifies a – transfer protocol – domain name – and often a file name Accessibility Accessibility is the practice of making websites usable by disabled people – especially blind people. accessible websites tend to have better search engine rankings than inaccessible websites. AdSense Google AdSense is google’s advertiser program. It’s also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages. AdWords Google’s CPC (Cost Per Click) based text advertising. AdWords takes clickthrough rate into consideration in addition to advertiser?s bid to determine the ad?s relative position within the paid search results. Google applies such a weighting factor in order to feature those paid search results that more popular and thus presumably more relevant and useful. Google has also started taking into account the quality of the landing page and applying a quality score to the landing pages. Agent Name This is the name of the Crawler/spider that is currently visiting a page. AJAX Asynchronous JavaScript And XML Algorithm An algorithm is an operational programming based upon mathematics. ALT...

Online Marketing Consulting: When to Hire an Outsourced SEO Services Provider

There are many times where it makes more sense to tap an online marketing consultant.  If your site is not yet optimized a small business seo consultant can establish baseline numbers on organic visitors without “betting the farm” on training or hiring talent, perhaps of questionable expertise. If you already have a marketing team but are lacking an SEO guy; a top shelf search engine optimizer with executive vision can come in and provide a very compelling integrated cross-discipline search engine marketing plan that seamlessly integrates with the existing marketing plan. Finally, on larger projects and for larger companies, an outsourced SEO services provider can help facilitate in-house talent on projects directly relating to the on page optimization of the parent URL and/or be very effective at executing off page campaigns. Having a few different SEO’s can, espescially ones that challenge and drive eachother, deliver outstanding results by combining and refining theory, knowledge, and practice. Other duties especially well suited for an outsourced SEO marketing firm are SEO audits, link building, and ensuring best SEO practices are met and trends addressed. In regards to areas of emerging SEO import, it can also make sense for Government entities and Venture Capital firms to rely on trusted SEO Consulting to help convey messaging cost effectively and evaluate value,...

Jobfox isn’t a Scam: Some thoughts on Brand Management re Google Autocomplete

Tuesday, October 12, 2010 I’ve been doing a lot of research on reputation management and SEO, particularly for companies struggling with inappropriate or anonymous bad comments online. This can be detrimental for a businesses who operates solely on the internet. One such case that I’ve been researching revolves around the keyword JobFox scam. JobFox is an online job site that works really hard to match candidates with jobs that seems to be a perfect fit. Unfortunately, it seems to have fallen victim to attacks that seem very similar to political attack ads – anonymous people using scare tactics to spread a negative message. If you google ‘JobFox Scam’, you’ll find a number of anonymous websites and anonymous blogs with people seemingly making up a number of false allegations about the company. I have a strong suspicion that these comments are actually from competitors and others with a specific interest in spreading a negative, scam type message about JobFox. Either way, what they do is create blog posts and comments with scary ‘true stories’ and attacks on the company to scare potential users away. JobFox isn’t isolated, either; they are just the company I decided to really look into. In fact, if you google any company name and add the word ‘scam’ or ‘fake’ or ‘fraud’ to the end of it, you’re very likely to see similar results. Its scary, and for a company that cares about its image and public record, its a huge waste of time, effort, and resources to clean up the mess. They really have to focus on SEO and reputation management to make sure they...