• Topical Authority is important again, I think of this as Topical Page Rank
  • Localization has been given a big bump, sites are categorized for a local market or national market better and local market sites are given a boost when it comes to general search terms once dominated by national search players.
  • Hummingbird seems to offer fine tuning of rankings that hasn’t been seen before, i.e. adjustment within a given parameter set e.g. localization weights are easily changed.